MOODZILLA BRANDING
Moodzilla is a game designed for 6 - 12 year olds who struggle with mental health. Mental Health is as important for a child as their physical health. They can disrupt a child’s focus and functioning at home, school and in their community. If left untreated these mental health issues can manifest anger issues and behavioral issues at school and home, feelings of low self-worth and even suicide. Teaching children at a young age about mental health, that it is ok to not be ok and to not be ashamed to ask for help are all things that will make a child’s life brighter for themselves and those around them.
Our Mission
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Supporting children’s mental health awareness to break the stigma that surrounds it and to recognize that we all matter
Our Vision
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All students are empowered with life long tools to aid them with acceptance and understanding of their mental health and that of others
PRIMARY LOGO
This is the primary Moodzilla logo. This version should be used in most situations and should not be modified from this version. Using the logo in a consistent manner across all platforms helps establish and reinforce immediate recognition of the Moodzilla brand.
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ALWAYS:
- Use one of the final approved files.
- Keep ample clear space around the logo. It is to be
separate from other elements and text.
DO NOT:
- Move or modify the logo elements.
- Stretch the logo.
- Fill the logo with a pattern.
- Change the logo’s color from the approved logo versions.
APPROVED LOGO VERSIONS
TYPOGRAPHY
Our primary typeface is Charcuterie Sans Regular. The font should always be used in ALL-CAPS and should be used for the logo only.
Our secondary font is Blogger Sans. This font should typically be used in “regular” style, but can be used in other styles for headers and increased legibility. It should be used for all body copy text.
ICONOGRAPHY
These icons were created as elements to support the brand. They may be altered to fit the brand colors, but may not be altered in any other way. They do not replace the Harvest Cart logos. They may be used to create patterns for branding purposes.
PATTERNS & TEXTURES
Sand Texture
Rock Pattern
These textures and patterns were created to enhance the atmosphere of the game and support the brand. The Sand Texture is used as a background for the board game and that Rock Pattern is used as the background for the board game box.
COLORS
PRIMARY COLORS
HEX
#F99E23
RGB
R: 98 G: 62 B: 14
CMYK
C: 0 M: 37 Y: 86 K: 2
PMS
1375 C
HEX
#2FBCB8
RGB
R: 18 G: 74 B: 72
CMYK
C: 75 M: 0 Y: 2 K: 26
PMS
3252 C
HEX
#806042
RGB
R: 50 G: 38 B: 26
CMYK
C: 0 M: 25 Y: 48 K: 50
PMS
7505 C
SECONDARY COLORS
HEX
#4790CD
RGB
R: 28 G: 56 B: 80
CMYK
C: 65 M: 30 Y: 0 K: 20
PMS
7688 C
HEX
#FFD712
RGB
R: 100 G: 84 B: 7
CMYK
C: 0 M: 16 Y: 93 K: 0
PMS
Medium Yellow C
HEX
#C14197
RGB
R: 76 G: 25 B: 59
CMYK
C: 0 M: 66 Y: 22 K: 24
PMS
240 C